Pinterest For Business: More Effective Than Facebook?

Pinterest

Pinterest users are 79 percent more likely to purchase items they saw pinned to Pinterest boards versus what Facebook users see on their newsfeeds, according to a new survey.

 

Business owners have spent plenty of time stressing about social media over the past few years, with the debate usually centering around Facebook and Twitter. But, as it turns out, Pinterest may offer the best bang for the click.

Pinterest users are 79 percent more likely to purchase items they saw pinned to Pinterest boards versus what Facebook users see on their newsfeeds, according to a social commerce survey by SteelHouse.

While nearly all respondents answered ‘yes’ when asked if Facebook or Pinterest affected their online shopping habits, only 33 percent of Facebook users said they’ve purchased a product after seeing it on a Facebook ad, friend’s wall or newsfeed, while 59 percent of Pinterest users said they have purchased an item they saw on the corkboard-style site.

Still, Facebook remains number one when it comes to sharing information. Over 50 percent of respondents said they regularly share their purchases on Facebook, followed by Twitter, Pinterest and Instagram.

Have you gone mobile? Some 43 percent of consumers said they’ve downloaded a retailer’s mobile app, with 32 percent primarily using it for browsing, 22 percent for making purchases and 26 percent for earning discounts and deals. However, consumers still prefer to make purchases directly from retailer websites compared to their mobile apps. With that, consumers emphasized the importance of online reviews and star rankings. 72 percent said they always read reviews prior to making a purchase. On a five-star rating scale, those surveyed said the lowest star ranking they would accept on a potential purchase was three stars. Continuing their engagement, 68 percent of shoppers said that they regularly rate and review products, so make sure your customer service is up to snuff.

By mashup253 Posted in News

15 most popular pics on Pinterest

1. Hands

Picture by photographer Jorge Rimblas, posted via Edris Kim on Pinterest.


2. Homemade Photobooth

Pinterest via Gemma Ganni.


3. Bookshelf Wall

Pinterest via Krystyna Salvetta.


4. Apple… Pie.

Pinterest via Brianna Bauen.


5. Wise Words

Pinterest via cynk.


6. Chocolate Chip Bacon Cookies

Pinterest via Joy Cho/OhJoy!.


7. Metallic Nails

Pinterest via FeeFee, RN.


8. Words on Love

Pinterest via Ashe.


9. Nature

Pinterest via Carolyn Van Lang.


10. Beautiful Hair

Pinterest via Kulson F. Dorego.


11. Walk-In Closet

Pinterest via Christine Martinez.


12. Drawing on Walls

Pinterest via Geninne D Zlatkis.


13. Melting Snowman Cookie

Pinterest via Jennifer Lindsay.


14. Cozy Scarf

Pinterest via Alex B&S.


15. Bed Nook

Pinterest via Leah Dent.

Pinterest Rolls Out Curated Newsletter for Users

Users on Pinterest usually have to seek interesting content for themselves, but a new feature quietly rolled out Saturday drives them to even more personalized content.

Pinterest has become a hot social pinboard that drives more traffic than most major social networks — meaning there is more content on the site than ever. That’s why many users are sure to appreciate Pinterest’s new weekly email newsletter, making it easier to find even more great pins and helping them keep tabs on how their own pins are doing.

Mimicking the website’s pinboard style, each pin or board in the email is linked to the website, but users are unable to re-pin or like a post directly from the newsletter. The newsletter lists a few popular boards, pins from friends that might be of interest and a useful feature for brands especially: your most popular pins of the week.

SEE ALSO: Eyes On Pinterest: How People Look at Your BoardsPinterest also includes its own favorite post in the newsletter, which this week was a lip-dub marriage proposal that went viral on YouTube.

Though Pinterest is stepping up its curation game, startups are seizing the opportunity to make Pinterest a more enjoyable experience for users. Earlier this month, a site launched that notifies users via email when their pinned items go on sale. The recent startup Pinerly offers basic analytics about pin performance and scheduling pins.

There’s also WP Pinner, which is a plug-in that lets WordPress users share, track and schedule material on Pinterest.

Wedding planning: Pinterest or professionals?

Screenshot from Pinterest.com – Katie Martin’s Ecobeauty Aqua/Red Wedding pinterest board.

By Cara Kelly

Images of pink flowers are set between shots of layered cakes and breezy white gowns on Maia McDonald’s “Wedding Inspiration” board on Pinterest. Their presence surprised the freelance graphic designer, who is planning her upcoming wedding and originally thought she wanted nothing to do with the girly color.

“I started pinning stuff and pink started showing up a lot, and I realized, ‘Oh maybe I do want pink and I was lying to myself.’ ”

Those visual cues are a hallmark of the social media Web site, which allows users to pin images to online bulletin boards. The weddings category is among the most popular on the site, which overall pulled in 17.8 million unique visitors in February — up 52 percent from 11.7 million in January, according to comScore.

With legions of brides (and grooms) finding inspiration all on their own, will Pinterest replace the professionals? A concern reverberating through wedding planning circles is that those inspiration boards could diminish interest in their services.

But Febienne Laveau, owner of the planning company Wedding Muse and a speaker on wedding planning with Pinterest, says the fear is largely unwarranted.

“I don’t think Pinterest is having this [negative] impact; in fact, I can see more of a case people are looking at all of these things and saying ‘I need a wedding planner.’ ”

She credits all that pinning with an increased interest in her Web site and uses it as a tool for marketing her brand. And just as inspiration boards showed McDonald she wasn’t afraid of pink, Laveau has found they can help her decipher exactly what a woman is imagining.

“You really get very little info from the brides. A lot of it is really intuition-based,” she says. “I will leave a meeting and just throw some pictures on to a board that I think reflects what I think I heard them say, and it’s really just the best way I have come up to communicate.”

All that sharing can mean exposure for wedding planners and vendors, and traffic for wedding blogs. Style Me Pretty, a luxury wedding site that features real ceremonies, vendors and inspiration, reports a rise in visitors from Pinterest, now its leading source of referral traffic next to Google search. But plenty of pinners with a do-it-yourself mentality aren’t looking for professional help — they’re just looking for the ideas.

Newlywed Christine Daigle Weiss used Pinterest and other DIY sites to plan nearly her entire wedding on a strict budget and short timetable.

“There were some things that I can’t even imagine paying anyone to do, like a basket of flip flops for guests,” says the Charlotte resident.

She also bought unfinished wood from craft stores for signs and old bird cages for card holders, and she had a friend who knew how to sew repurpose a small pillow for the ring bearer — all projects inspired by images she had seen on Pinterest.

“If I had no idea to go from, I wouldn’t have anything to make. I think that is the best aspect of Pinterest. There are some things I never even thought of doing.”

Though Pinterest can seem like a vast reserve of free information on everything wedding, Laveau doesn’t believe there will be a rush of women constructing their celebrations from start to finish.

“I think Martha Stewart and other do-it-yourself sites have been much more responsible for people having the idea that DIY is easy.”

Katie Martin, chief executive of Elegance & Simplicity, Inc. and editor-in-chief of Eco-Beautiful Weddings, is similarly skeptical of DIY projects that dominate Pinterest feeds.

“I’m not a big fan because I think people get the misconception that they are going to save money,” she says. “You can end up buying all kinds of gadgets. It’s very rare that I re-pin them.”

Martin makes a point of pinning things she likes and believes are valuable ideas, in addition to photos from nuptials her company has designed.

The inventive ways that brides and planners alike have begun using the Web site is only the beginning, she says.

“I think we’ve only scratched the surface of Pinterest.”

5 Interesting Pinterest Marketing Campaigns

Pinterest is so new that a lot of major brands still don’t know what to make of it. However, there are a few outliers who have found creative ways to exploit the potential of the new social media destination.

As the following list shows, there are many ways to do this. One marketer made a puzzle out of Pinterest’s picture-heavy design. Another noted what people were pinning on Pinterest and sent them real-life gifts based on those pins.

1. Kotex’s Women’s Inspiration Day


In this campaign, which ran last week in Israel, Kotex found 50 “inspiring” women and looked at what they were pinning on Pinterest. Then, the brand sent the women a virtual gift. If the recipient pinned the gift, she then got a real one in the mail that was based on something she had pinned. Smoyz, the agency behind the effort, claims nearly 100% of the women posted something about their gift, not only on Pinterest, but on Facebook, Twitter and Instagram. In total, there were more than 2,200 interactions based on the 50 gifts.


2. Peugeot’s Panama Puzzle


French car maker Peugeot’s Panama unit recently ran a contest that awarded fans who completed a Pinterest puzzle. The brand’s Pinterest profile featured images of cars running over two or more boards. In each case, a board was missing. To get the missing pieces, fans had to go to Peugeot Panama’s Facebook Page or website.


3. Guess’s “Color Me Inspired” Campaign


Fashion brand Guess challenged fans this month to create boards based on four spring colors: “Noir Teal,” “Hot House Orange,” “Red Hot Overdue” and “New Plum Light.” Participants were told to title their boards “Guess My Color Inspiration” and pin at least five images. The four winners were chosen by fashion bloggers Kristina Bazan of Kayture, Michelle Koesnadi of Glisters and Blisters, Jennifer Rand of Belle De Couture and Samantha Hutchinson of Could I Have That.


4. Procter & Gamble’s “Thank You Mum”


Consumer packaged goods giant Procter & Gamble’s Olympics tie-in strategy is to highlight the mothers of the athletes. The focus naturally lends itself to a Pinterest component. Though this Pinterest site, spotlighting the U.K.-based “mums,” is pretty sparse, P&G is likely to populate it more soon.


5. British Midland International’s “Pinterest Lottery”


British Midland International recently ran a contest called “Pinterest Lottery” that randomly rewarded fans with trips.

Here’s how it worked. The airline posted logo-clad photos from five destinations: Beirut, Dublin, Marrakech, Moscow and Nice. Users are asked to repin up to six images. At the end of each week, the company will choose a number at random; the users who had repinned the image with that number will be qualified for a chance to win a pair of free return flights to any BMI destination.

By mashup253 Posted in About

Pinterest resumes – a way to pin down jobs?

Pinterest is known as a popular online pin board for photos of fashion, food recipes, and arts and crafts projects, but it has also become a place to find creative job resumes.

Not the old-fashioned, text-only lists of job titles and experience. These are digital resumes that include eye-catching graphics, YouTube videos and PowerPoint slides.

One man’s resume making the rounds on Pinterest presents previous jobs as steps along Darwin’s theory of evolution, while another lists a woman’s work experience as “entrees” on a restaurant menu.

And there’s even a resume that is actually a playlist of songs on Spotify, with the titles bearing the job seeker’s message:

— “Your Company” (Marketa Irglova),

— “Should Have” (Cloud Nothings),

— “Someone Like Me” (Röyksopp),

— “A Real Hero” (College and Electric Youth).

So far, it’s unclear whether anyone has actually landed a new job by posting their resume on Pinterest. The site, which has captured a niche of the social-networking market, is being used by its members to share interesting resume styles they have found elsewhere.

But that viral sharing in itself can provide job seekers some much needed inspiration.

“Job searching can be energy draining and boring,” said Brie Reynolds of employment-search site FlexJobs. “It gives you a little energy, a little motivation to continue. It’s one more thing to add to your arsenal.”

While Facebook has the lion’s share of attention in social networking, Palo Alto’s Pinterest has quickly burst onto the scene and now has more than 11.7 million users. Earlier this month, Tokyo Internet service firm Rakuten led a $100 million investment round in Pinterest, valuing the company some are calling “the next Facebook” at $1.5 billion.

Find and screen

Job recruiters are already using social-networking services like Facebook and LinkedIn to find and screen potential candidates. And job seekers can use social networks to accelerate their search, said Christopher Penn, who teaches an online advanced social media class for the University of San Francisco.

He said Pinterest has the potential to add another dimension to job searching, because it allows people who are seeking more visually oriented jobs – such as graphics or website designers or video producer – a method to pin actual examples of their work.

There are other companies such as San Francisco’s WorkSimple, and Behance and CarbonMode of New York that offer similar ways to post a professional resume or curriculum vitae online.

While Pinterest isn’t designed for professional use, “it really at the end of the day is a media network for distribution of visually oriented media,” Penn said. “As long as you have stuff you can visually represent, that’s the heart of it. If you’re an accountant, you’d have to do some pretty fancy footwork with graphics to show the X percent of a ROI,” or return on investment.

For his classes, Penn recently posted a demonstration resume that uses Pinterest’s system of online pin boards, which members normally use to post photos of whatever they’re passionate about, such as dresses, shoes, food or ballparks.

Instead, Penn used the virtual boards to post screen shots showing his career stops, such as when he was chief technology officer for the Student Loan Network and his current job as director of inbound marketing for online marketing firm WhatCounts.

He also posted an introductory YouTube video, a photo with a recommendation culled from his LinkedIn profile and a QR code that links to his contact information.

A job at Pinterest?

One Harvard University MBA student recently posted a Pinterest resume aimed solely at getting a job at Pinterest. It included a photo of herself skydiving (“risk-taker”) and reasons why she was passionate about the company.

A Pinterest spokeswoman said the company wouldn’t comment on whether they hired her or even took notice but said a number of current employees were active pinners before they were hired. The online news site the Next Web reported that a Pinterest analytics firm offered to hire the student if Pinterest didn’t.

Jimmy Moore of Columbia, Mo., said he did land the job he wanted with a local cable access television station because of his unusual resume, which depicted his skills evolving from a monkey walking on all fours after his college graduation to a man walking upright holding a camera when he worked for a commercial TV station.

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‘Litmus test’previous

“I used it as a sort of litmus test about whether I wanted to work for a company,” Moore said. “Some people were very unreceptive. They wanted to know why I didn’t give them a Word document. I told them if you’re so offended by this, then I probably don’t want to work there.”

The resume was designed by Moore’s wife, Kate, a self-described “graphic designer-furniture maker.” Moore said she shared it on Pinterest “just for grins and apparently after that it seemed to get some legs and went all over the place.”

Moore said that while he used more traditional networking methods to find his current job, interest from Pinterest in his resume caught the attention of other video industry recruiters who contacted him to find other people he might know who were also looking for jobs.

And thinking creatively and gaining attention is helping Brian Einarsen, whose “I’m looking for a new job and this is my job application” playlist resume on Spotify has also been shared on Pinterest.

Einarsen, who lives in Sweden, said in a Facebook message that he’s in the interview process for two jobs thanks to the attention he’s received.

Reynolds believes Pinterest has “huge potential” as a job-searching tool. She has pinned some examples on a board on FlexJobs’ site on Pinterest.

“I have seen a lot of fascinating, well-designed and interesting-looking resumes that take on an infographic look,” she said. “The best ones are shared over and over.”

Can Pinterest turn its popularity into profits?

Even though it has never been in the black, the popular scrapbooking site secures $100 million in new financing

Analysts are bullish on Pinterest's potential to turn a profit, though some worry that copyright claims might hobble the popular image-sharing site.

Analysts are bullish on Pinterest’s potential to turn a profit, though some worry that copyright claims might hobble the popular image-sharing site. Photo: Julian Stratenschulte/dpa/Corbis

 

Best Opinion:  Fast Company, Business Insider, Guardian

Pinterest, the popular social-media site that allows users to “pin” images from the web on a virtual billboard, has secured $100 million in new financing, a deal that values the company at a cool $1.5 billion. While that’s well short of Facebook’s $100 billion value, Pinterest’s new investors apparently believe that the site, which has never turned a profit, can transform itself into a money-making machine. Revenue often seems like an afterthought in the tech world these days — just think of Facebook’s $1 billion purchase of the business-model-less photo app Instagram — but does Pinterest actually have the potential to be a cash cow?

Absolutely. It’s already a boon for companies: The Pinterest effect is already “reverberating through e-commerce sites,” says Nidhi Subbaraman at Fast Company. The pinned images serve as glowing advertisements for various products, and data shows that Pinterest inspires its 20 million users to buy an impressive amount of stuff. And Pinterest users “shop big — the average price tag is double that of a buy from a Facebook user.” With that kind of a platform, it’s easy to see how Pinterest could set up an advertising revenue model.
“Proof that Pinterest drives sales, and its fans spend big”

And it will surely pay off for Pinterest’s largest investor: The biggest investor in Pinterest, the Japanese e-commerce site Rakuten, knows that Pinterest “drives a lot of commercial traffic to retail sites,” says Jay Yarrow at Business Insider. Rakuten owns the online retail store Buy.com, and Pinterest can now direct a “firehose of traffic” there, instead of to Rakuten’s competitor, Amazon. Pinterest can also earn “commission for each sale” made through the site.
“Why a Japanese e-commerce giant is the lead investor in Pinterest”

But Pinterest is still no sure bet: “A growing number of brands are using Pinterest to advertise their wares,” and this could easily be monetized, says Charles Arthur at Britain’s The Guardian. But Pinterest is vulnerable to lawsuits, because the site “effectively allows the copying of images that are often copyrighted.” Advertisers won’t mind, but “photographers and commercial organizations will,” and the popularity of the site could diminish if users are restricted from pinning certain images.
“Pinterest valued at more than $1 billion after raising $100 million funding”

By mashup253 Posted in News

Pinterest Raises $100 Million

Brides magazine site on Pinterest.Pinterest.comBrides magazine site on Pinterest.

Pinterest, the social bookmarking site that is popular among Mormons, brides-to-be and Barack Obama, just got richer.

The site, which allows users to share photographs, recipes and other media on custom “pinboards,” raised $100 million in a funding round led by the Japanese e-commerce company Rakuten, according to an announcement on Thursday.

The funding round, which AllThingsD reports values Pinterest at $1.5 billion, also includes Andreessen Horowitz, Bessemer Venture Partners and FirstMark Capital, all of which have previously invested in the company.

“Our goal is to help people discover things they love, by connecting people through their shared interests,” Ben Silbermann, the co-founder of Pinterest, said in a statement accompanying the funding announcement. “Bringing Rakuten on board gives us an amazing opportunity to move a step closer to this goal.”

At a $1.5 billion valuation, Pinterest would be worth more than even Instagram, the hot photo-sharing application acquired by Facebook for $1 billion last month. In October, Pinterest raised capital in a funding round that valued it at $200 million. An earlier round had pegged its valuation at just $40 million.

Whether Pinterest can generate revenue remains to be seen. Still, with a healthy round of new funding, the company has bought itself time to explore all its options for turning millions of “pinned” photographs from around the Web into real money.

Rakuten, which has previous investments in Buy.com, the Russian e-retailer Ozon.ru and Kobo, an e-book vendor, plans to use its foothold in Pinterest to expand the site in Japan and connect it to its existing e-commerce relationships.

“While some may see e-commerce as a straightforward vending machine-like experience, we believe it is a living process where both retailers and consumers can communicate, discover, and curate to make the experience more entertaining,” Hiroshi Mikitani, the chief of Rakuten, said in a statement. “We see tremendous synergies between Pinterest’s vision and Rakuten’s model for e-commerce. Rakuten looks forward to introducing Pinterest to the Japanese market as well as other markets around the world.”

Pinterest Marketing- 3 Pinterest Marketing Strategies

3 Primary Pinterest Marketing Strategies

To manually promote your Pinterest account you need to connect and interact with others. Here are the primary 3 Pinterest Marketing Strategies:
1. Repin
2. Make Comments
3. Follow others

Any repin on Pinterest will give you opportunities to drive traffic. On Pinterest when you repin another’s pinned picture, they get notified via email. Hopefully they will follow the links to your account and see where you pinned their picture, giving you an opportunity to have them look through your boards. The obvious need here is to have boards that interest your new visitor to the point that they consider following your links to the site you are promoting.

Making comments is a great Pinterest marketing strategy that can drive traffic too. When you hold your cursor over a pinned picture you see the “comment” tab, the “repin” tab, and the “like” tab. When you make a comment is stays with the picture, so whatever you say has the potential to catch peoples’ attention and drive traffic- so say something thoughtful. You might even consider some kind of “call to action” if it’s appropriate. In addition, Pinterest will notify the person who pinned the picture that a comment has been made and give them a link to respond to your comment, again giving you a chance to drive traffic.

When you follow others on Pinterest you definitely will have the potential for driving more traffic. Each person you follow gets an email notifying them that you are following them and either says that they are already following you, or gives them a link to allow them to go to your account and follow you. So each person you follow is an opportunity to connect with someone new and drive traffic to your promoted sites and pages.

Your Pinterest Marketing Brand

If you log onto Pinterest and put “Phil Stone” in the search box and click the category, “People”, below the search box you will get to my account by clicking on my picture. You can follow me, and please do. Then you’ll see the number of people who follow me and those I am following. If you click on either category you will get the entire list of people. You can scroll down and choose to follow any one of them yourself. You will see the picture of the person, which is why you should consider a clean head shot rather than a pretty flower, and thumbnails of the last 6 things that person pinned. That’s your reason for making sure those last 6 things have the potential to interest others. You can create a picture with copy on it and upload that to one of your top boards to keep that message in front of everyone. See what I’ve done in my Pinterest marketing.

To check how you appear to others in your Pinterest marketing, just go to your account and click on your followers, pick one person, and scroll down until you find yourself in that list. Then you can see what others see. Make sure you are well represented.

“Liking” was not included in my 3 main methods of Pinterest marketing because it has the least value from a marketing standpoint. Yes, the “like” shows interest, but even though the pinner is notified, no one can get to the source of the “like”. It helps- but not as much as the top 3. You have helped the “pinner” get noticed, which is a nice thing.

Avoid excessive self promotion. Pinterest marketing is like using any of the Social Networks (except twitter). You never want to lead with your opportunity, product for sale, or paid service you offer. Always offer value first. Build a relationship and trust. Then maybe you will have a clean opportunity to directly solicit your contact. I lead with the PhillipJStone site because I have a ton of free training that I paid dearly for with my time and my money. I don’t expect a return. I hope for one, but don’t expect one. When using Social Networks online, always lead with value.

Pinterest marketing is sure to change as the program matures. You may be able to direct message people easily. Links may be more difficult to spread everywhere. And I have already seen automation programs popping up. Expect more of those. I will keep you all posted with any new insights. It’s hard to say where this will go, but it is obvious that Pinterest marketing is on its way up!

By mashup253 Posted in About